Senior friendly packaging

The necessity of senior friendly packaging

That the senior demographic is the fastest-growing demographic in many countries, is a well-known development. Still, there are very few companies that actually focus on them when it comes to their products, but they should. The senior demographic is not only going to continue to grow as the life expectancy grows, but seniors are also often long-term clients. Oftentimes, seniors become loyal customers when they find a product they like and will not switch to a different product that easily.

Seniors often face problems opening different types of products, especially products that are not meant to be opened easily by children. That is why senior friendly packaging is necessary. Many elderly people do not have the strength or ability to open regular child-resistant product packages. These packages often contain medicine, which many elderly people need. And if they could physically open it, they often still need someone to explain to them how it works first, because their deteriorating eyesight inhibits them from being able to read the small printing on the package.

That is where Locked4Kids excels. The Locked4Kids packaging has not only been tested on child-resistance, but a large part of the focus was also on senior-friendliness. Locked4Kids has developed packaging that requires no strength or difficult movements of the hand/wrist to open it.

Extraordinary results in testing

None of the problems mentioned above are the case for the packaging of Locked4Kids. There are no difficult instructions printed on the senior friendly packaging, because it is simply not difficult to open it for them. Studies showed that even without instructions, 100% of the seniors managed to easily open the senior friendly packaging. They did not even have a pictogram printed on the carton that would explain how it should be opened, because it proved not to be necessary. Read more about the various types of carton packaging.

Officially certified

Testing showed incredible results. Not only when tested on children, but on seniors as well, resulting in becoming certified in both the USA and Europe: US16 CFR 1700.20 and ISO 8317. To receive these certifications, the senior friendly packaging had to be tested in different testing facilities that belong to the IBE-BVI in Belgium, who are ISO 17025 certified.